IFD Pós-graduação.

A college training mental health professionals can't look cold, and it can't look light either. The brand settles that with two colours: the navy carries the academic authority and the gold brings in the human side. The gold dot above the i is the signature, and it's what survives when everything shrinks. There are four versions, one per background type, because a mark that loses legibility in one application stops being a system and becomes a file. And the system goes past the logo: the oversized D, the circle and the curve hold a poster, a banner and the stationery on their own, with no logo needed.

Year

2026

Scope

• Mark and signature
• Palette and type
• Four versions for different backgrounds
• Stationery and institutional material
• Merch, uniform and environment